The Problem

You didn't get into music to write sales emails.

So the website sits half-finished. The email list goes quiet for months. The album drops to crickets because nobody told the fans it was coming. The merch table is an afterthought.

It's not that the music isn't good. It's that nobody's leading fans from "I like this" to "take my money" - and most marketing people have never set foot on a stage, so the copy they write sounds like a bank, not a band.

The Difference

Most copywriters have to guess what a musician's world feels like. I live in it.

I've played Snug Harbor, toured internationally from Spain to Portugal, recorded my own album, and run the same funnels for my own music that I'll build for you. I know the difference between a fan, a superfan, and a buyer - and how to write the words that move someone from one to the next without sounding like a sellout.

That's the whole pitch: marketing that sounds like you, built by someone who actually plays.

What I Do

Artist & Band Funnels

Turn streams and follows into email subscribers, then into ticket, album, and merch sales. The full path, built once and working on autopilot.

Email Sequences

Welcome series, album/tour launch campaigns, and the ongoing emails that keep your list warm so every release lands instead of flopping.

Website & Bio Copy

EPKs, artist bios, booking pages, and homepages that read like you and actually get you hired.

Launch Campaigns

A coordinated plan for your next single, album, or tour so the release doesn't disappear the day after it drops.

Small-Business Copy

Not a musician? I also write for small businesses selling services online - same skills, same results.

How It Works

1. Free Strategy Call

We talk about your music, your goals, and where revenue is leaking. No pitch-fest, just a real plan.

2. I Build It

Copy, funnel, or campaign - written in your voice, mapped to your fans.

3. You Grow

You get back to making music while the words do the selling

Packages

The Launch

One campaign done right: single, album, or tour launch copy + email sequence.

Full Funnel

Full fan-to-buyer funnel: landing page, opt-in, and automated welcome/sales sequence.

The Retainer

Ongoing copy partner: monthly emails, launches, and web updates. (This is the scalable one - recurring revenue, deepening results.)

Proof

The Results Speak For Themselves

• When a business owner couldn't get any leads or buyers online, he jumped on a quick call with a growth expert.

• Unlike your average "order taking" copywriter, this expert took initiative, asked the right questions and discovered the root cause...

• Armed with the relevant info he needed, the expert reviewed this coach’s landing and sales pages....

• And after implementing these changes to his pages, this coach immediately reached more qualified buyers...enrolling them into his mastermind and earning $75,000 in revenue at his next launch.

• That expert was none other than Alex Canales.

"Alex is dependable and always strives to contribute with his broad skillset. He is honing his copywriting craft and provides valuable input!" - Matt Krebs, Founder of Creating Margin

"Alex is a talented writer who delivers succinct copy, on time. With very little prompting he can produce a gem. He knows the industry well; working with him was a breeze because he is a complete professional. He also shreds that sax!" -Sean Deskin, M.A. Univ. New Orleans in American Literature, M.A. Univ. Salamanca in English Philology

About Alex

I'm a New Orleans saxophonist and woodwind player - I perform with my own trio, recorded the album Bluish Hue, and play everywhere from local stages to festivals in Spain and Portugal. Somewhere along the way I learned that the artists who win aren't always the best players - they're the ones whose marketing actually leads their fans somewhere.

So I learned to write. Now I do both: I play, and I help other musicians and small businesses build the marketing that lets them keep playing.

FAQ

Who do you write for?

Musicians, bands, and small businesses that sell services online. If you have fans or customers and need words that turn them into buyers, you're in the right place.

Do I Need To Be A Big Artist Already?  

No. The best time to build your marketing foundation is before the big release, not after it flops. I work with independent and emerging artists. 

What Does It Cost?

Projects start at $500. Retainers start at $1200/Month. The free strategy call is where we figure out what you actually need.

Do You Exclusively Work With Musicians?

No - I also write for small businesses selling services online. The music niche is my specialty, but the skills carry over...particularly with coaches that sell programs.

Can You Work With Me If I'm Outside New Orleans or The Gulf South?

Yes. Copywriting is fully remote - I work with bands and small businesses anywhere in the world..

You make the music. Let me handle the words that sell it.

Latest Articles

The Problem

You didn't get into music to write sales emails.

So the website sits half-finished. The email list goes quiet for months. The album drops to crickets because nobody told the fans it was coming. The merch table is an afterthought.

It's not that the music isn't good. It's that nobody's leading fans from "I like this" to "take my money" - and most marketing people have never set foot on a stage, so the copy they write sounds like a bank, not a band.

 Book Alex Canales For Your Venue or Event

The Problem

You didn't get into music to write sales emails.

So the website sits half-finished. The email list goes quiet for months. The album drops to crickets because nobody told the fans it was coming. The merch table is an afterthought.

It's not that the music isn't good. It's that nobody's leading fans from "I like this" to "take my money" - and most marketing people have never set foot on a stage, so the copy they write sounds like a bank, not a band.

 Book Alex Canales For Your Venue or Event

Latest Articles